Copyright (c) 2008 Kaye Dennan

Learn how to do free internet marketing during these tough economic times. Create your own blog, website, and autoresponders to help you market to a wider range of customers, and also keep in touch with your valued clients. All this can be done for next to nothing.

It wasn’t so very long ago that to get your business name out there you had to pay for expensive media advertising, and for small business that was crippling. Many business owners did not have the required skills to write good ads and most small business owners did not even know if they got good results, or any results at all, from their hard earned dollars.

The style of marketing that is used today is much more user friendly and generally the public is much more accepting of a lesser standard of marketing from a small business owner. I am not saying that it can be bad, but if there are a few small gliches with grammar or presentation, customers will not be too offended.

MARKET YOUR BUSINESS NOW. If you are experiencing a slight downturn in customer contact (as most business people are), then get on to the computer and connect with new customers. Don’t waste time sitting and wondering about it.

Get email addresses of your customers and take the time now, whilst it is a little quiet, and start building your data base for future promoting of your business. Internet marketing is the future, so take the time NOW and learn the skills.

It is a worn out complaint to say that you don’t have time to build a data base. Now is the time. If you have buying customers, there is a good chance that with good customer service, they will buy from you again. It is the customers with money in their pocket that you want!

There is no better time like the present to learn those internet skills and widen your customer base. Writing articles, blogs, and social media are all free ways to market your business. Learn the skills now while you have a bit of time and when trade starts picking up it will be so much easier to keep up with your good work.

FREE SOFTWARE FOR MAKING WEBSITES If you have ever felt that you could not afford to set up a website, think again. Do you realise that you can make your own website for free, by following simple instructions. Sure you may find that a website you set up yourself may not have all the bells and whistles, but it will help you get known now. It is important for you get known on the internet and create a presence.

Results from marketing over the internet do take a while, but once you have created a presence you will get quite a good following.

In these economic times more people are staying at home and finding things on the internet. They cannot afford entertainment, so you have a captured audience in those working on the internet. Now is the time to learn internet skills and grow your business.

anonymous

One my favorite attributes of the Internet is that, if you know where to look, you can find tips, a ‘how-to’ or advice on just about any subject. This is certainly a valuable resource for anyone with an internet connection, and can work out very well for fairly static subjects like lawn care.

After all, the properties of Kentucky Blue are fairly constant. But what if you walked out your front door one summer morning to a yard full of dead grass, and upon questioning your neighbor about why it died he told you, “You didn’t hear? Grass started drinking olive oil yesterday instead of water without telling anyone. Ain’t that a stinker?” Now, what if this happened every six months or so?

Such is the landscape of search engine optimization, where the search engines are constantly changing the game, and the advice you find online, dating all the way back to 2005, may no longer be relevant. With that in mind, it is important to update your knowledge base. So here are 2007’s most important elements for a Search Engine Optimized Page:

1.) The Title Tag: An oldie but goodie, the title tag is not only what ultimately gets the user to your site from the SERPs (because it is what the search engines use when linking to your page), but its one of the most important pieces of every search engine’s ranking algorithm.

Remember to place only a few closely related keywords inside this tag, and to put your keyword before your company name. Search users are impatient and looking for fast information. They’re not looking to be branded. A search user may never even get past your company name in the title if the listing below it catches their eye first.

2.) Keyword Density: Believe it or not, keyword density is still important. You may hear some SEOs tell you that keyword density is dead and they can get your site ranked using links alone. The latter half of this statement is true, the former is not. Think of it this way: Dieting alone can make you lose your gut, but dieting and exercise will get you there twice as quick. The right keyword density will give your pages the same positive result that exercise has on dieting.

Many Search Engine Optimizers will tell you that optimum keyword density is between 3-6%. That’s true, but difficult to measure (for example: are we taking into account navigational, header and footer text or just the main content?). As a rule of thumb, I try to use the keyword once every other paragraph. That is by no means a hard science, but it works for me.

3.) Latent Semantic Indexing (LSI): Here’s one that wasn’t around last year. For those unfamiliar with LSI, it is a way for Google to better determine the relevancy of a page. By using LSI, Google can automatically calculate which terms are used most often along with any given keyword and score pages based upon whether or not those complimentary keywords appear on a page.

By deploying LSI into their algorithm, Google is now able to tell the difference between the animal and the automobile “Jaguar” by identifying words and phrases like “ferocious cat” or “moon roof” on the page with it.

Google can also thwart spammers who are using phrases like “Keyword is the best solution on the market to meet your needs and for more information on keyword, look no further.” Spammers could previously mass produce pages with optimum keyword density but without any actual relevance by using templated phrases like these.

4.) Link Text: Onsite and off, the text which appears in a hyperlink pointing to your page is of great importance. Link text or anchor text should contain your keyword or some variation of it for best results.

Obviously, you won’t have control over your link text in every situation. You can’t control the way a blogger who finds your site will link to you. However, you can use suggestive language in your press releases or on your pages pointing others in the right direction. If you state on your page that “Dogsforeveryone.com is a Dog Health Site dedicated to…” your linker may use the same “dog health” lingo in their link.

5.) Page Focus: One of the biggest mistakes that SEOs make when optimizing a web page (especially the homepage) is trying to optimize for too much at once. My rule of thumb here is unless the words are all closely related, not only in meaning but in spelling too (like web design company and web designer companies), break them up into separate pages. I try to, at most, use three non-directly related keywords per page.

People are often drawn into optimizing one page, which they have noticed has considerable ranking power, for too many phrases. The draw is obvious, and the intent is to rank for as many keywords as possible. Unfortunately, by attempting to get to number one for too many key phrases, you’ll end up getting there for none. In the eyes of the search engines, the focus of your page will be diluted, and a more laser targeted competitor will prevail.

There you have it. These are the most important elements to optimizing a page. The rest is mostly up to original content and link building. If you successfully follow these 5 tips, you will find yourself racing up the SERPs, acquiring more visitors and more impressions, clicks, sales, sign-ups or whatever it is that you’re after.

Bradbury
http://www.articlesbase.com/seo-articles/the-5-elements-of-a-search-engine-optimized-page-in-2007-116475.html

The Internet has had an enormous impact on the way in which information about gardening and horticulture is being published with more and more information being made available in the form of downloadable e-books. Let us look at why you should consider writing and selling your own gardening e-book.

If you have a good knowledge of gardening and you can write book providing helpful information to readers, then publishing it as an e-book is a great way to go. Electronic books or, e-books have changed the publishing world.

The Advantage of Gardening E-books

there are several advantages with e-books. If you write gardening e-book you can get it published far easier and in much less time than for a traditional print book.

Once you have created your gardening e-book once, you can easily copy and email it to your customers, or have them download it immediately following payment. That means almost zero costs for production, storage, and shipping. In other words, your gardening e-book will be a highly profitable product to sell.

Don’t forget that many people search for information online before even go anywhere near a bookstore. A few of the common gardening topics that people search for online include growing flowers, growing vegetables, growing herbs, organic gardening, trees and sustainable living.

How Much Do E-book Authors Make.

Some e-book authors make just a few extra dollars per month. Others make hundreds of thousands of dollars with a single e-book launch. Whether or not you can achieve that with your gardening e-book will depend upon many factors but one thing to keep in mind is that as an e-book author you will get to put more from each sale into your own pocket.

By comparison, readers readily spend around $25 for traditional gardening books such as, New Illustrated Guide to Gardening and The Complete Vegetable & Herb Gardener. But gardening e-books have good ticket prices too. Consider Organic Food Gardening Beginners Manual that sells at Click Bank for $24.

Many traditional book authors only earn a dollar or two for each paperback book that sells, but with e-books you will normally pocket 80% to 90% of the cover price for every copy sold.

Plus an e-book business is open 24 hours. As long as your web site is up, customers from around the world in any time zone can visit your store and make a purchase.

What Makes a Gardening E-book Sell.

Your gardening e-book will sell if it is well-written, if it is helpful to your target audience, and if you promote it effectively.

Be sure to know your target audience and provide information about gardening that is clear, concise and answers real questions that people want answers to.

And remember that your target audience is not limited to flower gardeners, it could also be vegetable gardeners and herb gardeners.

Ultimately sales of your gardening e-book will depend upon you actively and relentlessly promoting it. Use articles. Use advertising. Use a blog or newsletter. Do not let up and you will see sales of your e-book grow.

In closing, a couple of questions. Would you like to be recognized as an expert on gardening and horticulture. Would you like to be able to tell people that you are a published author.

You can take the first step today by deciding to write and sell your own bestselling gardening e-book.

http://www.your-gardening-tip.com http://www.america-gardener.com

Neeraj Walia
http://www.articlesbase.com/ebooks-articles/you-can-write-a-gardening-ebook-sell-it-online-701227.html

James Klobasa talks about Joint Ventures. http://www.plfcoach.com

Duration : 0:1:46>